As a Marketing student, the
first thing I noticed during the COVID-19 pandemic was how important social
media is for both businesses and consumers. The power of social media has
increased three times more as compared to before since everyone was using it during
their quarantine days. Social media has become more political than real.
Furthermore, social media could also help a business in generating revenue. As
a participant in the Coursera and Northwestern Social Marketing program, I have
found two articles highlighting the importance of the power of social media in
today’s world.
The
first article, titled “The Power of social media in Holding Brands to Account” by
Pui-Wing Tam, Published in NYtimes.com, focuses on the
importance of social media in this modern world. Businesses have become
vulnerable and have less control over social media platforms like Twitter and
Facebook. The consumers hold control over what the businesses posts online.
This is the point when politics comes in. The article also includes how
consumers object to a brand on the issues of gender and racial equality.
The
second article, written by Julie
Meredith and titled,
“The Power Of Social Media To Capture Today's Consumer” The article has discussed how
companies use the social media platforms like Instagram and Pinterest to
connect directly with consumers. They have also shared how a brand can use
visuals to deliver its message to customers.
Drawing
on these two articles and my experience in the learning as a student of
Coursera and Northwestern Social Marketing program, I have listed three actions
that I would recommend to companies who want to showcase their business over
social media.
Create personal relationships: Companies need to
create a personal relationship with customers by answering promptly the queries
of customers. They can do it by reposting pictures of products that consumers
post over their social media. They can also retweet the posts of customers over
tweeter. This creates a personal connection between business and customer
resulting in more purchases by the consumer.
Listen to feedback: The companies
should consider taking the feedbacks from customers seriously. Customer
representatives should actively respond to all queries of customers whether it
is positive or negative. Furthermore, a business should hire people who can
communicate in different languages, as social media is used around the world,
the representatives should answer in the language of the customers.
Conduct a giveaway or contest: People love free
goodies; giveaways are the best way to engage with customers and receive
positive feedback. It also helps in increasing the growth of social media accounts.
If used correctly and smartly, companies can win the hearts of customers, and
in no time, they can earn a lot of revenues.
These
three recommendations can benefit the companies and help them in maximizing
their profits.
Found in https://martech.org/
My name is Marina Yaseen, and I am currently a participant in the Coursera and Northwestern Social Marketing program. I am pursuing a Business Marketing degree from Nassau Community College in New York. I am graduating next year in 2022 and intending to complete my bachelor's at a four-year college. Feel free to reach out or connect with me at my Twitter account: @the365edit.
